How to Get Your Business Recommended by AI

<p>AI is becoming a new layer of discovery. People are no longer just searching Google for businesses to hire — they’re asking tools like ChatGPT who they should work with.</p><p></p><p>So what makes AI recommend one business over another?</p><p></p><p>In this episode of The Expert Method, Ian Gatzke sits down with Wes Towers of Uplift 360 to explore what businesses can do to become more visible, trustworthy, and recommendable in an AI-driven world.</p><p></p><p>Wes breaks down why specificity matters, how consistent messaging helps both people and AI understand what your business actually does, and why real-world proof like case studies, reviews, client outcomes, and third-party mentions is becoming increasingly valuable.</p><p></p><p>They also explore why generic AI-generated content is unlikely to build real authority, why traditional lead magnets are losing value, how publishing useful content can help train large language models about your business, and the story of a consultant who landed a $140,000 project after being recommended through ChatGPT.</p><p></p><p>If you’re trying to understand how search, content marketing, trust, and AI recommendations are starting to converge, this conversation offers a practical look at what may matter most: clarity, specificity, proof, and a reputation that exists beyond your own marketing.</p><p></p><p>===============</p><p><b>Wes’ Links:</b></p><p>- Website: <a rel="noopener noreferrer nofollow" href="https://uplift360.com.au" target="_blank">https://uplift360.com.au</a></p><p>- LinkedIn: <a rel="noopener noreferrer nofollow" href="https://au.linkedin.com/in/westowers" target="_blank">https://au.linkedin.com/in/westowers</a></p><p></p><p><b>The Simple Manifesto:<br /></b><a rel="noopener noreferrer nofollow" href="https://www.amazon.com.au/Simple-Manifesto-Marketing-Principl/dp/0994367600" target="_blank">https://www.amazon.com.au/Simple-Manifesto-Marketing-Principl/dp/0994367600</a></p><p></p><p>===============</p><p>Download the Program Execution System Toolkit:</p><p><a rel="noopener noreferrer nofollow" href="https://implementgpts.com/pestoolkit" target="_blank">https://implementgpts.com/pestoolkit</a></p><p><br />===============</p><p>- My LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/ian-gatzke/" target="_blank">https://www.linkedin.com/in/ian-gatzke/</a></p><p>- Schedule Free Blueprinting Call: <a rel="noopener noreferrer nofollow" href="https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting" target="_blank">https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting</a></p><p></p><p>===============</p><p><b>Highlights:</b></p><p>0:00 Episode Highlight</p><p>1:33 Why Trust Is Eroding Online</p><p>4:24 Build Trust Through Authenticity</p><p>8:42 Make the Founder the Brand</p><p>11:38 Turn Customers Into Marketing</p><p>14:03 Why the Lead Funnel Is Breaking</p><p>16:27 Train AI About Your Business</p><p>20:59 What Replaces the Lead Magnet</p><p>24:41 Everything Starts With the Customer</p><p>25:53 Why Niching Down Matters</p><p>30:49 How AI Chooses Who to Recommend</p><p>33:15 Brand Mentions Build Authority</p><p>36:25 Answer the Questions People Ask</p><p>38:36 Just Be Clear</p><p>38:59 Episode Takeaway</p>