Ep 128 - The 20% of Flower Farming That Makes 80% of Your Profit

Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops, customers, and activities actually move the business forward. From fieldwork and farmers markets to weddings and marketing, we look at the difference between simply staying busy and making meaningful progress. We also get honest about workhorse crops, flowers that don’t earn t...