702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

Four childhood friends pooled $30,000 in a Chicago apartment to make wet

wipes for men. Everyone told them dudes would never use them. Thirteen

years later, Dude Wipes does close to $220 million in retail sales, runs

on a team of just over 20 people, and is Mark Cuban's best-ever Shark

Tank investment. They bootstrapped almost the entire way, none of them

had retail experience, and they built a nine-figure business in a

category the legacy players weren't even watching.

In this interview, Ryan Meegan breaks down how they carried a business

to $40 million with just three people, the guerrilla news-jacking

playbook that made Dude Wipes a worldwide Twitter trend for pennies, and

why brand marketing they never tried to measure was the smartest bet

they made.