She's So Influxious

<p>This week we were able to sit down with the mother of PerfumeTok and founder of Influxious- Funmi Monet to discuss her rise in social media and what changes when you become a founder vs a reviewer.</p><p></p><p>Chapters</p><ul><li>00:00 The Scented Journey</li><li>05:03 The Evolution of Fragrance Content</li><li>08:13 Representation and Diversity in Fragrance</li><li>12:28 The Impact of Social Media on Fragrance Talk</li><li>20:49 The Sheinification of Perfume Talk</li><li>26:35 From Collaboration to Brand Creation</li><li>29:40 Creative Control and Ownership</li><li>34:09 Principles of Excellence</li><li>37:55 Foundational Experiences and Fragrance Creation</li><li>43:01 Gold Standard and Magic Hour</li><li>48:37 Magic Hour and High Life</li><li>54:00 The Creation of High Life Fragrance</li><li>55:09 Inspiration from Nigerian Culture</li><li>56:06 Launching in Sephora and Navigating Criticism</li><li>57:08 Empathy for Brands and Creators</li><li>01:03:15 Promoting Black-Owned Fragrance Brands</li><li>01:12:29 Highlighting Favorite Black-Owned Fragrances</li></ul>