LIVE Business Coaching Call: Pricing, Entrepreneurship & Building a Functional Medicine Practice | Ep 420

This one is for the practitioners and business owners who are questioning their next step or wondering why growth feels so darn overwhelming.

In this episode, Erin is giving you a behind the scenes peek into what business mentorship looks like inside of The Funk’tional Nutrition Academy. Inside this live coaching call, Erin answers real practitioner questions around pricing, visibility, podcast growth, building a clear method, and figuring out whether entrepreneurship is actually the move.

Erin also gets into the pressure to be further along, the sneaky comparison spiral, the self-trust required to charge real money, and why trying to do 17 things at once is usually a one-way ticket to overwhelm.

P.S. What is it actually like inside of FNA? Erin is teaching a 2-day masterclass for practitioners on how to support clients through a woman’s hormonal lifespan. Grab your ticket here!

In this episode:The reason “arrival” does not exist, even when you hit the BIG, shiny goalWhy Erin is a big fan of price transparency, and what it means if your pricing scares youHow to build a clear framework without turning your client work into a cookie-cutter templateWhy trying to build everything at once can diffuse your focus, your energy, and your actual life forceThe question Erin asks when someone says they want it all right now: could you actually hold it?

Resources mentioned:

Applications for the Fall 2026 cohort of The Funk’tional Nutrition Academy are now open! If you’re ready to become a certified functional health practitioner, apply now.

Apply to work with us 1:1 here.

Join Erin’s 20 day audio course, Manifest Your Wealth to rewrite your money stories and bring more abundance into your life.

How To Set Boundaries Course

The Energetics of Expansion

Episode 399: How To Stand Out As a Functional Medicine Clinician In An Oversaturated Market