Pricing strategy, revenue teams, and where AI actually helps

<p>AI does not fix a bad pricing strategy, it just runs it faster.</p><p>Roz Hunter and Charles Pinard, pricing and revenue-management consultants at Simon-Kucher, break down how they read a revenue team from the inside and why most pricing problems are about trust and alignment, not the systems.</p><p>- Cut the morning screen count from eight to ten systems down to one source of truth and two screens</p><p>- Escape the one-brain trap where the whole company waits to be told to raise or lower prices</p><p>- Treat a room as a room on a date, so peak weeks like July or Christmas can carry a far higher price</p><p>- Build the price increase into the start of the booking curve instead of starting high and crashing it</p><p>- Use AI to challenge your thinking, with human oversight, because a black box is as bad as no box</p><p>Watch on YouTube: <a href="https://youtu.be/GkFFBEGT_IQ">https://youtu.be/GkFFBEGT_IQ</a><br />Key takeaways: <a href="https://futureofhospitality.org/episode/pricing-strategy-revenue-teams-and-where-ai-actually-helps/">https://futureofhospitality.org/episode/pricing-strategy-revenue-teams-and-where-ai-actually-helps/</a><br />More from The Revenue Playbook: <a href="https://www.youtube.com/playlist?list=PLHwS1iL3BLZA">https://www.youtube.com/playlist?list=PLHwS1iL3BLZA</a></p><p><br /></p><p>Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.</p><p>Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality</p>