Ep. #305 — How Tap Technology is Expanding the Fan Experience: Hear from ZATAP's David Geisser!

Creativity is what drives our industry forward, both in musical works and innovative industry products. ZATAP combines these ideas with their NFC and QR code-powered tech that allows exclusive artist content to be accessed with a single tap to nearly any item you can think of, including CDs, posters, and even t-shirts. In this interview, ZATAP CEO David Geisser discusses versatile uses for QR codes & NFC tags – both for on-site activations and for merch where the content accessed is ever-changing – examples of how this technology benefits the artist and expands the fan experience, chart eligibility for these physical touchpoints, and what ZATAP is currently working on.