How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

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Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else wanted to run. 90 days later, Kaleb had gone from $32K to $250K in revenue.

In this episode

00:00 Introduction: Kaleb and Keys Roofing Company

02:23 Selling repairs versus replacements

04:47 Building the VSL and sales funnel

09:33 Customer retention: reviews and membership offers

12:06 Sales representative’s closing script

14:02 Leveraging speed as margin

16:28 Kaleb’s position on the scaling roadmap

18:10 90-day results: from $32K to $250K in revenue

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