Discounting Is Disrespectful (3 Rules for Charging Premium Prices)

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact clients you're trying to win.

Most coaches think discounting is kindness. It's not. It's disrespectful.

And today I'm going to give you the three rules I follow that let me charge premium prices without guilt — rules that most coaches break without even realizing it.

I'm also going to tell you about the time someone told me flat out he couldn't afford my program... and what happened two days later completely changed how I think about who can and can't afford to work with me.

Chapters

00:00 Introduction to pricing mindset

02:26 The story of a London dinner mastermind

06:29 The client asks for a payment plan

08:25 Always make an offer at events

10:13 The $25,000 coaching offer

12:12 Three rules for premium pricing

16:37 The value of believing in your clients