Unlocking CRM Value: Data, Automation & AI in Recruitment

In this episode of Growth Bites, Jo sits down with Shaun Ritchie, Founder of Third Wave and Marmalade’s Martech partner, to talk about one of the biggest missed opportunities in recruitment: the value already sitting inside your CRM. Too many agencies assume they have a tech problem when in reality they have a data and workflow problem. Shaun explains why the issue isn’t the CRM itself, but how the data is structured, maintained and used across the business. From client data tagging and candi...