From Budweiser Clydesdales to Entrepreneurship: Building a Rural Experience Business

Takeaways

Why creativity and diversification are essential for keeping families profitable in agricultureHow JFP Equine transformed Clydesdales into a unique experiential business modelWhy opening your farm gates can strengthen connections between consumers and agricultureThe marketing strategies helping a small rural business attract visitors from across the countryHow entrepreneurship creates opportunities on even small acreage operations

Barclay Poole takes listeners behind the scenes of JFP Equine and explains how his family built an immersive Clydesdale experience business around some of agriculture’s most iconic animals. Listeners will hear stories from the Budweiser Clydesdale operation, learn what makes these horses so special, and discover how one family is using creativity and customer experience to create new revenue streams in rural America. This episode is packed with practical lessons for entrepreneurs, livestock producers, and anyone passionate about preserving rural communities.

Key Topics Covered:

The Poole family’s journey from Canada to the United StatesBehind-the-scenes insights from managing the Budweiser ClydesdalesBuilding a profitable agricultural business on 10 acresCreating hands-on farm experiences consumers will travel forMarketing strategies for rural businesses and agricultural entrepreneursThe challenges and opportunities facing the Clydesdale industryWhy emotional connection and storytelling matter in agricultureThe importance of keeping families on the land through innovation and entrepreneurship

Follow Amanda Radke on social media and subscribe to The Heart of Rural America for more episodes featuring the voices shaping agriculture, rural values, and constitutional freedoms.

Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & Cattle

Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.comSave on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-booksLearn more about Bulletproofing Your Direct-To-Consumer Beef Enterprise: https://amandaradke.com/products/bulletproof-your-beef-business