When the Names Run Out: Finding Students Where They Actually Are

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

Purchased-name lists are shrinking, but the right students are still out there. Dr. Donald K. Egle, Founder + Managing Director of The Kyer Group, explains how colleges can build stronger enrollment pipelines by identifying the communities where mission-fit students already gather and committing to a meaningful presence there. Drawing on 26 years of higher education leadership, Don shares why marketing, recruiting, and institutional strategy must work together. He also challenges colleges to clarify who they are, understand what their audiences truly value, and build relationships over a multi-year horizon.

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What We Cover in This Episode

🔘 Why clarity, a compelling case, and conviction shape student decisions

🔘 How admissions teams can build relationships across a multi-year student journey

🔘 Why marketing and recruiting need coordinated strategy and boots on the ground

🔘 How colleges can earn trust within homeschool and other student communities

🔘 Why institutional alignment is essential for sustaining a multi-year enrollment strategy

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Episode Highlights

04:16 - What families want from colleges: clarity, a compelling case, and conviction