The Guy Behind Tommy Mello's Emails Only Sends 4 A Month For A Reason | Zac Garside

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Zac Garside spent eight years training CSRs before he noticed the most profitable channel in home service was the one nobody used: the customer list. Now his agency Send It runs email for some of the biggest contractors in the country, including A1. In this episode Zac and Tommy break down why contractors rebuy customers they already paid for, the one-email-a-week plan any company can run tomorrow, the Will/Won't research framework that tells you what homeowners are really afraid of, and why two CSRs with identical scripts book at completely different rates.

Get Zac's free swipe file of 20 top-performing campaigns: https://withsendit.com/expert

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

00:46 - From training CSRs to running email

01:58 - Booking jobs the week you need them

02:54 - How to stay out of the spam folder

04:45 - The subject line has one job

06:35 - The 6x in 60 days guarantee

07:40 - Open estimates first, then members

10:36 - Homeowners read email. Owners don't