Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac

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Tommy Mello sits down with two returning guests: Aaron Gaynor, founder of Eco Plumbers, Electricians, and HVAC Technicians, fresh off crossing $100 million and pacing $113M this year, and Zac Dearing, co-founder of Mantel, the AI-powered sales platform behind some of the sharpest shopping data in home services. No rehashed stories, just what is working right now: why recruiting beats leads, the new hire who sold $1M of HVAC in his first month, the labor burden number every tech should know, why 60 to 70% of deals are still alive after you leave the home, the 15% market share rule that tells you when to grow, and the marketing math that separates maintaining from grow-grow.

Follow Aaron Gaynor and Eco: https://geteco.com

Follow Zac Dearing and Mantel: https://usemantel.com

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

01:03 - Aaron's $100M Milestone And The New Headquarters

06:23 - Where Homeowners Spend Their Decision Time

08:46 - Two Years On Mantel: Eco's Close Rate Now

10:37 - 69% Shop For Pricing Online And Most Find Nothing

12:23 - The Options Formula And The Sunday Effect

14:55 - Recruiting Beats Leads: Who Not How