The Home Service Expert Podcast

← The Home Service Expert Podcast11. Aug. · 1 Std. 03 Min.

He Beat Cancer And Says Most Owners Are Selling For The Wrong Reasons | Michael Werner

He Beat Cancer And Says Most Owners Are Selling For The Wrong Reasons | Michael Werner11. Aug.1 Std. 03 Min.

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com

Michael Werner has lived several business lifetimes: Goldman Sachs M&A, president of Werner Ladder at $500 million plus, the Gerber turnaround from $100 million to $700 million, and founder of HomeX, where he sold Schedule Engine to ServiceTitan for nine figures. Twenty years ago, doctors told him he had about four years left. In this episode, he and Tommy break down private equity done right, why ownership changes how people work, the three things that motivate every employee, and the four trends that will decide which home service companies survive the next decade.

Connect with Michael ⟶ michael@homex.com

-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

02:02 - Why He Asks Everyone Their Origin Story

04:19 - Goldman's 15 Minute Rule

06:05 - Growing Werner Ladder Past $500 Million

08:49 - Too Entrepreneurial To Stay

12:07 - The Gerber Turnaround: $100M To $700M

14:30 - Satisfy Customers Or Delight Them?

19:41 - Trust, Time, Transparency: The HomeX Idea