Mike Pistilli: Does China Do Social Media Better?!

American fitness coach and social-media creator Mike Pistilli reveals what it's really like building an online following in China, including becoming the country's top livestream for all the wrong reasons. He is known on Chinese social-media with millions of followers as Coach Mike or 麦霹雳. We discuss the rules foreign creators face on Douyin抖音 (Chinese Tiktok), RedNote (Xiaohongshu小红书), Kuaishou, and WeChat, the hate directed at male and female influencers, and the surprising things Mike believes Chinese platforms get right. We also explore China's changing fitness culture, body-image pressure, mental-health stigma, nutrition, everyday East-West culture clashes, and Mike's new VR wellness project, FunFitland.

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