Tech, Trust & Targeting: Catt McLeod on Growing Hotels Without Losing the Human Touch

<p>In this episode of <em>The Hotel Growth Podcast</em>, I’m joined by <strong>Catt McLeod</strong>, Vice President at Elegant Hotel Collection, to unpack the realities of growing an independent hotel brand in 2025.</p><p><br></p><p>We cover everything from the overuse of AI in marketing to the power of going hyper-niche with your audience. Catt shares how hotels can stand out—not by chasing trends, but by doubling down on clarity, connectedness and character.</p><p><br></p><p>You’ll hear: </p><p>→ Why technology should support, not swamp, hoteliers </p><p>→ The real reason user experience can make or break direct bookings </p><p>→ How to attract loyal guests by leaning into what makes you different </p><p>→ And what most hotel websites still get wrong in 2025</p><p><br></p><p>If you’ve ever questioned whether your tech is helping or hindering growth—this one’s for you.</p><p><br></p>