The Biggest Threat to Hospitality Right Now (It’s Not AI)

<p>Hospitality is under pressure like never before.</p><p>Rising costs. Shrinking margins. Increasing uncertainty.<br>And at the same time, a wave of AI and technological change reshaping how the industry operates.</p><p>In this episode, Adam is joined by Robert Richardson, Chief Executive of the Institute of Hospitality, to unpack what’s really happening behind the scenes — and what it means for the future of hospitality.</p><p>Together, they explore:</p><ul><li>The growing gap between operating costs and what guests are willing to pay</li><li>Why hospitality is still misunderstood (and undervalued) by government</li><li>The case for recognising hospitality as a true profession</li><li>How leaders can navigate uncertainty and build resilient teams</li></ul><ul><li>Where AI fits in — and where it absolutely doesn’t</li><li>Why human connection will remain at the heart of great hospitality</li></ul><p>Despite the challenges, one thing is clear:</p><p>Hospitality isn’t going anywhere.<br>It remains one of the most important industries in society — shaping the moments that matter in people’s lives. </p><p><br></p><p>Want to understand how your hotel is showing up in AI search?</p><p>👉 Get your visibility score at <strong>scoreplan.ai</strong></p><p><br></p>