Ep. 213 - If LEGO Let Me Run the Company for One Year

What if LEGO handed me the keys to the company for one year?

In this BrickCast Episode, that’s exactly the question I’m asking. LEGO has changed dramatically over the last decade. Sets are bigger. Prices are higher. Adults have become a much larger part of the market. But somewhere along the way, I think LEGO has created a few problems that could be solved with some surprisingly simple changes.

So, for one year, I’m taking over.

I have three major ideas that would change the way LEGO approaches its sets, its classic themes, its adult collectors, and even what happens after you buy a set. One would bring back something from LEGO’s past — but not quite the way you might expect. Another would completely rethink what you should get when you spend $300, $400, or even $500 on a LEGO set.

And the last might be the most controversial: I think LEGO needs to decide exactly who certain sets are actually being made for. Kids? Adults? Collectors? Why not build a system that works for all three? Some of these ideas LEGO could implement tomorrow. Others might get me fired before my first year as CEO is over. Of course, LEGO probably isn't calling me to replace Niels B. Christiansen anytime soon, but that's what Wild Card Wednesday is for!

Either way, I want to know what YOU would do. If LEGO gave you control of the company for one year, what’s the first thing you would change? Find out what I’d do in BrickCast Episode 213: If LEGO Let Me Run the Company for One Year.

If you enjoy LEGO news, rumors, reviews, collecting, and conversations about where LEGO should go next, please LIKE, SUBSCRIBE, and join The Imagination Brickshop!

Music Credit: Music provided by the YouTube Audio Library

#LEGO #BrickCast #LEGOCastle #LEGOSpace #LEGOPirates #AFOL #LEGOSets #LEGOCollector