
← The Indian Startup Show14. Sept. · 33 Min.
Selling to the Government: The Indian Startup’s B2G Playbook w/ Mithun Pangal
How can founders identify government opportunities? Today I sit down with Mithun Pangal, a technology veteran with over 25 years of experience building everything from software to 40-foot-high robots. Mithun breaks down the reality of building a Business-to-Government (B2G) startup in India. We dismantle the myths surrounding government procurement, discuss how to navigate tenders, and explore why the public sector offers superior security and unmatched scale for founders willing to learn the ropes. He talks about “What does Government-as-a-market” actually means. Talks about partnerships, common mistakes startups make and building credibility. If he had start businesses today that sold technology to the government, what would he build? Mithun Pangal goes by a simple mantra 'Break it down'. And his bold mission to create one million jobs in India over the next five years and much more.