Ep. 61 | Building a Better Funnel With Better Data

<p>Lead generation is becoming increasingly focused on what happens after the lead enters the funnel.</p><p>Carson Poppenger and Jacob Thorpe sit down with BuyologyIQ co-founder Jeremy Buttke and VP of Data &amp; Client Success Chris Fangre to discuss consumer intent, performance marketing, analytics, customer experience, long-term partnerships and the growing importance of measurable outcomes.</p><p>The conversation explores the shift from linear lead funnels toward more complex consumer journeys where buyers have more information, more options and more opportunities to leave.</p><p>They also unpack a new collaboration between Squeeze and BuyologyIQ built around a simple client pain point: brands are buying large amounts of lead data when what they ultimately want is an actual appointment with a consumer.</p><p>That means connecting the full funnel, from consumer acquisition and data analysis through contact, qualification and appointment setting.</p><p>They cover:</p><p>• Consumer-intent-driven lead generation<br>• Marketing analytics and ROAS<br>• Data-driven campaign optimization<br>• Consumer journey and funnel performance<br>• Lead quality and contactability<br>• Call screening and spam challenges<br>• Long-term industry partnerships<br>• Market cycles and adaptability<br>• Home services lead generation<br>• Appointment generation<br>• Scaling based on outcomes</p><p>BuyologyIQ works with brands across home services, personal finance and other consumer-direct markets using compliant lead generation, performance optimization and data analysis. </p><p>Learn more: <strong>BuyologyIQ.com</strong></p><p>Squeeze helps consumer-direct brands with lead qualification, appointment setting, pipeline development and customer engagement. </p><p>Learn more: <strong>GoSqueeze.com</strong></p><p>Watch The Juice Consumer Direct Podcast on YouTube and listen on Spotify and Apple Podcasts.</p>