132 | I Changed My Mind About Podcasting (2.5 Years Later And THIS Surprised Me)

Two and a half years ago I started a podcast and told myself I wasn't expecting an ROI anytime soon. I just didn't know "anytime soon" would turn into two years. For a long time my honest answer to "is this working" was somewhere between "I don't know" and "I really hope so." That's not my answer anymore. In this episode I'm sharing the real numbers, what it actually costs me every month, how long it took to see a single lead, and the experiment that changed how I think about episode titles. ...