The Science of Selling: How to Understand Buyer Behavior and Make More Sales | Dr. Kieva Hranchuk

<p>Your buyer doesn&#39;t need another sales script. They need you to actually understand them.</p><p><br></p><p>In this episode, Dr. Alexis sits down with Dr. Kieva Hranchuk, founder of Buyer Behavior Inc. and known to her audience as the Yes Scientist. With a PhD in applied behavior analysis from Columbia University, Kieva brings her background in behavior science into the world of sales, helping entrepreneurs understand how buyers make decisions and how to sell in a way that feels ethical, natural, and effective.</p><p><br></p><p>If you&#39;ve ever felt awkward about selling, struggled to turn your expertise into offers people actually want, or wondered whether you have to adopt a louder personality to succeed in business, this conversation will give you a different way to think about sales, marketing, and growth.</p><p><br></p><p>What You&#39;ll Learn in This Episode:</p><ul><li>Why ethical selling starts with understanding your buyer&#39;s needs instead of pushing your own agenda</li><li>How to create an offer ecosystem that builds trust and meets buyers at different stages of readiness</li><li>Why your free and low-ticket offers should deliver genuine value, not just act as a teaser</li><li>How to balance selling what people want with delivering what they actually need</li><li>Why the client experience after the sale is essential to building trust and preventing buyer&#39;s remorse</li><li>How to make your marketing memorable without pretending to be someone you&#39;re not</li><li>Why you can build a successful business without subscribing to hustle culture or sacrificing your personal priorities</li><li>How to turn the skills and experience you&#39;ve already developed into the foundation of a new business</li></ul><p><br></p><p>Connect with Kieva:</p><p>Website: <a href="https://www.buyerbehaviorinc.com/ " target="_blank" rel="noopener noreferer">https://www.buyerbehaviorinc.com/ </a></p><p>Instagram: <a href="https://www.instagram.com/the_yes_scientist/" target="_blank" rel="noopener noreferer">https://www.instagram.com/the_yes_scientist/</a></p><p><br></p><p>The AI Teaching Shift Course: <a href="https://alexisbjelica.learnworlds.com/course/ai-teaching-shift" target="_blank" rel="noopener noreferer">https://alexisbjelica.learnworlds.com/course/ai-teaching-shift</a></p><p>Discount code: PODCAST20</p><p> </p><p>Connect with Dr. Alexis:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/alexis-bjelica/" target="_blank" rel="noopener noreferer">htt