Why This Diner Doesn't Spend Peanuts on Advertising Anymore

Gordon and guest co-host Jim Brown explore what media sellers miss when they size up a business by its storefront instead of its ambitions. This episode's the focus is a roadside diner in rural Virginia that became an international business spending millions every year on advertising. Virginia Food Group’s Lydia Pittman explains how search, streaming TV, podcasts, traditional media and AI are shaping its marketing efforts..