
← The Local Marketing Trends Podcast25. Mai · 28 Min.
Will Relaxing Media Ownership Rules Benefit Local Advertisers?
Will Relaxing Media Ownership Rules Benefit Local Advertisers?
Local broadcasters have been pressuring the FCC to ease up on ownership restrictions so they can more handily compete with out-of-market digital competitors. But won't consolidation lead to fewer choices for the businesses that support radio and TV -- local advertisers? Gordon & Corey take the issue to communications attorney David Oxenford from Wilkinson, Barker, Knauer LLP, who weighs in with his opinion on how consolidation will affect digital competition, local newsrooms, consumers, and advertisers.