Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It) with Adam Newsome

In "Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It)", Joe Lynch speaks with CEO of Lazer Logistics, Adam Newsome, about how turning the yard from an unmanaged blind spot into an optimized, tech-enabled transition zone unlocks massive supply chain velocity and cost savings.

About Adam Newsome Adam Newsome is CEO of Lazer Logistics, bringing 25 years of business experience to the company's strategic vision and growth. He leads with a focus on operational excellence, disciplined execution and a people-first culture. Raised in an entrepreneurial household, Adam helped launch Lazer alongside his father who co-founded it in 1996. That hands-on beginning shaped his leadership approach: respect for the work, humility and practical problem-solving. Adam has guided Lazer through major growth milestones, including a Williams-Sonoma partnership that doubled the business, its first private equity partnership in 2010 and acquisitions and technology integration beginning in 2019. He focuses on helping customers improve yard operations through technology, operational expertise and people, while sharing lessons on resilience, growth and solving real business challenges with fellow leaders.

About Lazer Logistics Since 1996, Lazer Logistics has been a leading provider of outsourced yard management, including spotting, shuttling, trailer rentals, gate management, drayage and technology solutions that help customers improve safety and performance across their logistics networks. The company is powered by a 3-pronged approach to efficiency and effectiveness rooted in technology, operations and most importantly, people. With over 800+ locations across 43 states and Canada, Lazer helps 57 of the Fortune 500 unlock precision, uptime and measurable CO₂ savings. In 2026, Lazer Logistics surpassed 4 million zero-emission miles across its North American electric yard operations while delivering an average net energy cost reduction of 85% for participating enterprise customer sites. The company was recognized as a Top Dedicated Contract Carrier by Transport Topics and a Great Supply Chain Partner by SupplyChainBrain.

Key Takeaways: Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It) In "Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It)", Joe Lynch speaks with CEO of Lazer Logistics, Adam Newsome, about how turning the yard from an unmanaged blind spot into an optimized, tech-enabled transition zone unlocks massive supply chain velocity and cost savings. Automate Real-Time Yard Visibility with AI Vision: Traditional yard audits and manual YMS tracking leave critical asset blind spots. Utilizing AI-driven computer vision on yard trucks automatically updates trailer locations, loaded statuses, and geospatial data in real time without relying on human error. Eliminate Dwell Time and Expensive Detention Fees: Gate bottlenecks, chaotic trailer shuffling, and slow turnarounds trigger severe penalty fees from carriers. Streamlining gate workflows, automating spotter moves, and syncing trailer positioning directly with warehouse schedules maximizes dock door throughput. Outsource Specialized Spotter Operations to Mitigate Labor Strain: Recruiting, training, and maintaining in-house yard drivers and specialized equipment creates operational friction. Turnkey, safety-certified spotters handle rigorous backing protocols, peak seasonal surges, and strict compliance without risking site safety or high turnover. Protect Cold Chain Integrity via Continuous Reefer Monitoring: A trailer running out of fuel or dropping temperature while waiting in the yard leads to scrapped product and compliance failures. Active reefer management—including scheduled fueling, proactive temperature logging, and automated out-of-range alerts—safeguards perishable cargo. Transition Yard Operations to Electric Spotters for Cost-Neutral Decarbonization: Idling diesel yard tractors generate heavy emissions and high fuel