The Louis Shulman Podcast

← The Louis Shulman Podcast1. Juli 2025 · 54 Min.

How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks

How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks1. Juli 202554 Min.

Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.

Chapters:

(02:04) Launching The Follow Up with the "Early Referral" Experiment

(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics

(10:33) Owning Local Distribution

(21:22) Learning From Reader Replies

(30:00) Debriefing Virality vs Audience Fit

(35:00) Newsletter Advertising for Brand Marketing

(42:11) Content Lessons from the Wolf of Wall Street

Learn More About Orbit Marketing:

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