The Louis Shulman Podcast

← The Louis Shulman Podcast24. Juni 2025 · 44 Min.

How To Build A Community-Driven Internet Business

How To Build A Community-Driven Internet Business24. Juni 202544 Min.

Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products.

In This Episode We Cover:

(05:16) Simple, Effective B2B Newsletter Playbooks

(09:49) High-ROI Outreach (“Shake the Tree”)

(12:40) Monetizing Micro-Lists (200 subs → $10k+)

(14:50) The Power of Parasocial Relationships

(17:36) Why Making Content Makes You Better At Sales

(27:30) Experimentation vs Focus

(30:05) Permissionless Projects & Cold DMs

(33:30) Using Free Work to Reduce Customer Acquisition Costs

(38:52) Building Engaged Communities with AI

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