Darryl “DJ” Turner – Scaling Your Massage Business to 6–7 Figures

In this powerful session, Gael sits down with Darryl “DJ” Turner, founder of Scaling Wellness, to break down what it takes to grow and scale a massage business. From solo practice foundations to seven-figure operations, DJ shares the mindset, and strategic decisions that separate plateaued practitioners from owners who build thriving, self-sustaining companies.

This episode is a must-listen if you want to stop doing everything yourself, build a team you trust, and create a business that can grow beyond your treatment hours.

Darryl “DJ” Turner is a marketing strategist turned industry-leading consultant who specializes in helping massage and wellness businesses scale sustainably. After years in the dental industry, he transitioned into the massage world where he discovered both the potential and the structural gaps in how practitioners approach business. Through his company Scaling Wellness, DJ works with practices ranging from solo studios to multi-location, seven-figure organizations. He is also the host of the Scaling Wellness Podcast with more than 300 episodes.

Key Topics Covered

1. DJ’s Unexpected Path into Massage Industry Leadership

2. Growth vs. Scaling: Why They Are Not the Same

3. The Mindset Shifts Every Owner Must Make

4. The “Valleys of Death” in Massage Business Growth

- Valley 1: $0 to $5K per month

- Valley 2: $10K to $20–30K per month

5. Hiring for Scale

6. Marketing as You Scale