EP56: 15 Minute Masterclass: 3 Ways to Build a Business People Talk About with Olivia Falcon, Founder of The Editor's List, the UK's leading cosmetic concierge service.

Jo interviews Olivia Falcon, beauty journalist and founder of The Editors’ List, a UK cosmetic concierge service that advises clients on trusted surgeons, doctors, and wellness practitioners. Olivia shares three ways to build a talked-about business: create experiences rather than transactions (including an annual London event offering mini treatments and face-to-face expert consults, grown from small garden gatherings over 10 years); don’t try to appeal to everyone, develop a clear point of ...