Episode 118: Can We Build a Better Music Business? (With Andre Mullen)

<p>Music Industry Executive Andre Mullen shares his insights on transforming the music industry through faith-based, integrated IP models, long-term artist development, and the role of technology in building authentic artist-fan relationships.</p><p></p><p></p><p>keywords</p><p></p><p>music industry, artist development, integrated IP, faith-based, music technology, independent labels, long-term success, fan engagement, rights management, Paradigm</p><p></p><p></p><p>key topics</p><p></p><p>The flaws of traditional record label models</p><p>The concept of integrated IP and its practical application</p><p>Faith as a guiding principle in music business</p><p>Long-term artist development versus short-term gains</p><p>The role of technology in artist-fan relationships</p><p>The importance of relationships and face-to-face networking</p><p>The balance between independent and major labels</p><p>The impact of industry fragmentation and emerging territories</p><p>Advice for young artists and executives</p><p>Patience and consistency as keys to longevity</p><p></p><p></p><p>sound bites</p><p></p><p>"Protect your craft, ownership, and peace"</p><p>"Deals you decline shape your career more than the ones you sign"</p><p>"The industry rewards patience far more than it admits"</p><p></p><p></p><p>Chapters</p><p></p><p>00:00 Introduction and guest background</p><p>02:48 Why the traditional record label model is broken</p><p>06:28 The importance of long-term thinking in artist development</p><p>08:37 What integrated IP looks like in practice</p><p>09:30 Faith as an operating system in business</p><p>11:07 Genuine artist development in the algorithm age</p><p>13:12 The advantages of independent labels</p><p>16:26 The role of technology in artist-fan engagement</p><p>23:22 Caution in adopting new fan tech platforms</p><p>28:36 The evolution of tech adoption in music</p><p>31:32 Advice for the next generation in music</p><p>34:10 The importance of mentorship and relationships</p><p>43:46 The value of face-to-face networking</p><p>45:40 Building a lasting career in music</p><p>55:58 Closing remarks and gratitude</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.weareparadigm.co" target="_blank">https://www.weareparadigm.co</a></p><p></p>