651: How YouTube Is Quietly Becoming An E-Commerce Platform

In this episode, Toni and I talk about something we've been watching closely for years, the moment when YouTube finally started giving small creators a real shot at building a product business.<br />

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We get into the exact strategies our own clients and friends have used to turn a modest following into serious income, including one client who made $20,000 in product sales with fewer than 10,000 subscribers. If you've ever felt like you needed a massive audience before you could sell anything, this might change your mind.<br />

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Enjoy the episode!