The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search

Send us Fan Mail Greg Sterling walks Mike Blumenthal through original Near Media user research — the "Choosing a Lawyer" study of the Atlanta personal-injury market, first presented at the Lunch Hour Legal Marketing Summit in Nashville. Using a user-testing video, a 350-person survey, and head-to-head ad-creative testing, the episode shows how prior brand awareness quietly steers online behavior: which result gets the click, which firm gets the benefit of the doubt, and who ultimately gets hi...