S3 E8 Why clarity matters more than keywords for Amazon Rufus & Cosmo

Silvia from Ecomm Hero Academy explains how Amazon listing optimisation is no longer just about keyword density, PPC spend or adding more variations. This conversation focuses on how sellers can use buyer intent, product imagery, catalogue structure and customer data to make listings easier to understand and more likely to convert. Sylvia shares how her background in film, events and Amazon selling informs her approach to visual storytelling. She explains why brands should audit ownership an...