Episode 106: The Listing Lead Machine | The Roy Group

<p>What does it take to build a real estate team that consistently generates listing leads, earns more than 1,000 five-star reviews, and scales to hundreds of transactions?</p><p>In Episode 106 of The OT, Daren Phillipy sits down with <strong>Josh Roy of The Roy Group in Wichita, Kansas</strong>, to break down the strategies, systems, and leadership principles behind building a listing lead machine.</p><p>Josh shares how his team generates listing opportunities, turns client experiences into powerful online reviews, and builds a business where agents can focus on what matters most: meeting with clients and closing deals.</p><p>In this episode, you&#39;ll learn:</p><ul><li><p><strong>How to Generate More Listing Leads:</strong> Why Josh prioritizes listing opportunities and how listings can create additional buyer leads through signs, open houses, and neighborhood exposure.</p></li><li><p><strong>The Power of 1,000+ Five-Star Reviews:</strong> How his team built a strong Google review profile and made review generation part of its listing process.</p></li><li><p><strong>The 59-Day Home Sale Guarantee:</strong> The unique marketing offer Josh created to help differentiate his team in the Wichita market.</p></li><li><p><strong>How to Build a Scalable Team:</strong> The roles, systems, and operational leverage that allow agents to spend more time with clients.</p></li><li><p><strong>Lead Accountability That Works:</strong> How to track every lead, review the pipeline, and create accountability without making team members afraid to fail.</p></li><li><p><strong>Why Hiring Talent Matters:</strong> Josh&#39;s lessons on investing in great people, developing leaders, and building the right team structure.</p></li><li><p><strong>Recruiting for Values and Vision:</strong> Why shared values, beliefs, and long-term vision matter when building a team or choosing a business partner.</p></li><li><p><strong>The Importance of Leadership:</strong> Why Josh believes team leaders must continue leading from the front, staying connected to clients, and adapting to changing consumer expectations.</p></li></ul><p>Josh also shares practical lessons on marketing investments, radio and television advertising, Google Local Services, role-playing, and creating a culture where people can learn, improve, and grow.</p><p>Whether you&#39;re a solo agent looking to generate more listings, a team leader trying to build a predictable lead-generation system, or an established team looking to s