Michelle Benson - Using LinkedIn As A Fundraising Engine

Cold outreach can feel like shouting into the void, especially when you’re under pressure to hit ambitious fundraising targets. That’s why this conversation with Michelle Benson lands so well: she’s been a fundraiser, she’s been a funder, and she’s built a thriving business by turning visibility into income. Michelle shares what she learned after moving from charity roles into a trust fund environment. We unpack what happens when charities keep pushing one-to-one tactics while funders build ...