232 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong

Text the Wedding Planning Hotline Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episode, Desirée shares five honest takes on wedding planner branding: why the most common brand choices are forgettable, what it means to look different enough to command higher prices, the problem with the word "luxury," why styled shoots don't do what you think they do, and why playing it safe is the most expensive branding decis...