BEST OF: Jay Williams: Building a Brand with Soul: The Freebird Story

First Aired: 11/06/25

My guest on episode 474 of #thePOZcast is Jay Williams, the Founder—and as he proudly calls himself, the “Big Bird”—behind Free Bird Southern Spring Water. After a 25-year run in real estate, where he developed over a billion dollars’ worth of housing projects, Jay traded boardrooms for bottling lines. With zero industry connections but a whole lot of hustle, he built Free Bird from the ground up to deliver one simple promise: real water, for real people. Sourced from the Blue Ridge Mountains, Free Bird is more than just a beverage—it’s a salute to the backbone of America. No buzzwords, no gimmicks, just damn good water that resonates with those who work hard and live harder. Jay’s story is about reinvention, authenticity, and proving that sometimes the boldest move is starting over.

Learn more & connect:

https://drinkfreebird.com/

https://www.instagram.com/drinkfreebird/

https://www.linkedin.com/in/jay-williams-a47939159/