How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439

Is SEO dead, or is it just changing?

In this episode, I'm joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don't need to panic about AI search replacing traditional SEO.

We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and client-centered copy still matter, and how AI search adds another layer to what therapists are already doing online.

If you're a therapist in private practice trying to get found by the right clients, this conversation will help you understand how SEO and AI can work together instead of competing against each other.

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