The Rulebook For Church Communications [Building Block #2]

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More announcements. More stage time. More reminders.

That's how most churches try to get people to listen - but across the audits we've run, the average service crams in 7 announcements and points people to 8.7 different destinations, and the more we say, the less they hear.

Today, we'll install Building Block #2: a six-part publish policy that decides what your church says from stage, where every promo points, and how to move people from awareness to action.

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Table of Contents:

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0:00 - Intro

5:01 - Recap of Building Block #1

5:57 - Building Block #2: Publish Policy

8:24 - Policy Item #1: Awareness Is Not Interest

16:35 - Policy Item #2: Sunday Is Not Your Savior