How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)

Evolving with the ever-changing search engines

With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.

But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?

Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more.

Tune in to learn:

Why we want to show up in AI search summaries

How to become the kind of brand that AI search summaries recommend

How far AI search has expanded since it began

Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from

Why AI results love FAQ pages, How-To's, step-by-step guides  and expert commentary

Why proving your content is structured, practical, original, and socially validated to  LLMs is important

Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site.