The 2025 Rock Fight Awards!

In this special episode, Colin, Owen, Shawnté, and Producer Dave hand out the 2025 Rock Fight Awards, recognizing the outdoor industry’s biggest wins, painful missteps, strangest products, and standout brands and individuals of the year.

From trail running’s continued dominance to zombie brands, WTF products, creative breakthroughs, and a few well-earned shots across the bow, this is a no-filter temperature check on where the outdoor industry stands and where it might be headed next.

Award Categories:

🪨 THE AWARD FOR EXCELLENCE IN BRAND COLLABORATION

🪨 THE CHIP WILSON SELF INFLICTED WOUND AWARD (AKA BIGGEST BRAND BONER)

🪨 THE OPEN CONTAINER AWARD FOR EXCELLENCE IN THE OUTDOOR COMMUNITY

🪨 THE AWARD FOR EXCELLENCE IN OUTDOOR INDUSTRY OVEREXPOSURE

🪨 THE CATEGORY OF THE YEAR

🪨 THE WTF PRODUCT OF THE YEAR

🪨 THE NEWCOMER OR EMERGING BRAND OF THE YEAR

🪨 THE NEWEST MEMBER OF THE OUTDOOR ZOMBIE HORDE

🪨 THE BRIEF AWARD FOR BRAND CREATIVE EXCELLENCE