The Rockstar CMO F'in' Marketing Podcast

← The Rockstar CMO F'in' Marketing Podcast4. Juli · 51 Min.

The Head of AI and Insight Episode

The Head of AI and Insight Episode4. Juli51 Min.

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or stand the test of time.

Getting this scrutiny this week is the role Head of AI role that is being talked about. The idea that we need someone in the leadership teams responsible for all things AI. Will this endure, like the CIO role, or be transient like the Head of Digital Transformation?

Once they decide, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss whether AI can produce insight and whether it matters.

Enjoy!

The Links

The people:

Ian Truscott on LinkedIn 

Jeff Clark on LinkedIn

Robert Rose on LinkedIn

Mentioned this week:

Ian’s LinkedIn Newsletter edition: Does Insight Need You To Be First?