What Every New Dentist Needs To Know About Practice Marketing with Parham Nabatian

Great dental marketing does more than attract clicks; it builds trust before a patient ever enters the practice.

In this episode of the Secure Dental Podcast, Parham Nabatian, Co-Founder of DocSites, explains how dentists can create a strong online presence without overspending on marketing. He discusses the importance of authentic photos, educational videos, community involvement, reviews, and a conversion-focused website. Parham also shares practical advice for new practice owners, including why content should come before advertising, how to set realistic growth expectations, and what digital assets to preserve when acquiring a practice. He also explains why marketing strategies must align with a practice’s operational model and ideal patient base.

Tune in and learn how authentic content, community visibility, and a focused digital strategy can help your practice attract the right patients and grow sustainably.

About Parham Nabatian:

Parham Nabatian is the Co-Founder of DocSites, where he helps dental and medical practices strengthen their websites, search visibility, and overall digital presence. He is also the Chief Marketing Officer of Infinite Communications, overseeing company operations, client relationships, creative direction, and marketing campaigns across multiple industries.

With experience in SEO, social media marketing, brand strategy, video marketing, public relations, and consumer behavior, Parham helps practices connect with their communities and attract patients through practical, affordable marketing strategies. He earned a bachelor’s degree in communications from UC San Diego and a marketing certificate from UCLA Extension. He was also recognized among the San Fernando Valley Business Journal’s “Top 20 in Their 20s.”

Things You’ll Learn:

Authentic photos, videos, and educational content help patients trust a dentist before visiting the practice.

Community recommendations, reviews, and local conversations can influence visibility across Google and AI search tools.

New practice owners should establish their content, website, reviews, and community presence before investing heavily in advertising.

Dentists should expect sustainable practice growth to take several years rather than expecting immediate results.

Practice acquisitions should include digital assets such as domains, Google Business Profiles, reviews, and email marketing data.