761: Shopping for Cash Flow: Buying an Online Business in 2026

What if you could skip the hardest part of starting a business, the zero-to-one grind, and just buy your way into cash flow instead?

Joe Burrell runs Just Website Brokerage, where he's helped broker over 300 sales totaling more than $7 million in lifetime value.

He started buying and selling his own online businesses back in 2012 and pivoted to full-time brokering around 2018.

These days he doesn't run any businesses of his own — his expertise is entirely in guiding buyers and sellers through the deal process.

In this episode, Joe walks through real, live listings on Flippa, breaking down what the numbers mean, what red flags to watch for, and what actually makes a website or online business worth buying.

(Download Joe's State of Online Business Sales report at justwebsitebrokerage.com/2026!)

Tune in to Episode 761 of the Side Hustle Show to learn:

how to read a business listing's profit multiple and decide if the asking price is fair

the questions to ask before buying a content site, e-commerce store, or SaaS product

why diversification and a post-purchase plan matter more than the price tag

Full Show Notes: Shopping for Cash Flow: Buying an Online Business in 2026

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