Ads in LLMs with Andrea Tortella on The Six Sells Podcast

<p>In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. </p><p><br></p><p><strong>Here are some of the topics we discussed in this episode.</strong></p><p><br></p><p>Ads in ChatGPT and long tail LLMs</p><p><br></p><p>The new window into the internet and early day learnings</p><p><br></p><p>Conversational advertising - talking to the ads and the brands </p><p><br></p><p>Moving from static to dynamic </p><p><br></p><p>How to set up the ads and results </p><p><br></p><p>Branded ‘chats’ and new sponsored experiences</p><p><br></p><p>How the media is transacted and specific targeting </p><p><br></p><p>Evolving measurement algorithms and pixels </p><p><br></p><p>CTR’s and response rates</p><p><br></p><p>The middle funnel conversations and redirecting conversations</p><p><br></p><p>Sponsored prompts and nudging user decisions</p><p><br></p><p>Adapting to user consumption and demand </p><p><br></p><p>Making the ad format generative </p><p><br></p><p>New protocols and emerging solutions to making media buying simpler </p><p><br></p><p>Advertising at the speed of thought, news and culture </p><p><br></p><p>Conversational data and improved media buying </p><p><br></p><p>Brand safety, contextualising and driving innovation </p><p><br></p><p>The relevance of the entry point to the brand </p><p><br></p><p>What the future holds </p><p><br></p><p><strong>About The Six Sells Podcast:</strong></p><p><br></p><p>The Six Sells Podcast is for people working in marketing, media, advertising and adtech.</p><p><br></p><p>There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.</p><p><br></p><p>Want to get in touch? Email <a href="hello@sixsells.co.uk" target="_blank" rel="noopener noreferer">hello@sixsells.co.uk</a></p><p><br></p><p><strong>Who is Six Sells?</strong></p><p><br></p><p>Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.</p><p><br></p><p>Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.</p><p><br></p><p>With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.</p><p><br></p>