SBJ Sports Media Podcast Bonus: Inside the NFL's View of Sports Media Measurement with Paul Ballew

We've got a bonus episode this week. Austin Karp recently went one-on-one with NFL Senior Vice President of Data and Analytics Paul Ballew, diving into the data, trends, and decision-making shaping today's NFL. The conversation was packed with insights, so we're bringing you the full extended interview. Here's Austin with the NFL's data chief.

Ballew discusses the NFL's long-standing belief that its audience has been undercounted, the impact of Nielsen's evolving measurement systems, and why accurate viewership data is critical for media rights, advertising revenue, and league strategy. The conversation also explores co-viewing, out-of-home viewing, streaming measurement challenges, and the significant gaps that still exist in tracking how fans consume live sports today.