FIFA World Cup delivers record viewership; rights questions loom for 2030 and beyond;  and halftime show hijinks

On this week's pod, SBJ’s Austin Karp is joined by Richard Deitsch, Alex Silverman and Bret McCormick for a deep dive into the 2026 FIFA World Cup. The quartet looks back at the tournament’s record-breaking viewership for Fox and Telemundo, forecasts the future of World Cup media rights, and discuss FIFA’s first World Cup halftime show. Plus, Silverman and McCormick share on-the-ground insights from host cities across the country.