Most Founders Write The Wrong Book with Ally Machate (stage 2) - Ep. 423

In this strategic episode, Ally Machate, Founder and CEO of The Writer's Ally, shares how to write the right book that actually grows your business instead of one that just looks good. If you’re a stage 2 founder considering a book but unsure what it should achieve or who it’s for, you won’t want to miss it.

You will discover:

- Why clarifying your book’s business goal is more important than writing a “good” book

- How to reverse-engineer the right book from your desired outcome and ideal reader

- What turns a book into a marketable tool rather than a Field of Dreams project

This episode is ideal for for Founders, Owners, and CEOs in stage 2 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Ally Machate is a publishing strategist, author services expert, and founder of The Writer’s Ally. A former Simon & Schuster editor with 25+ years in the industry, she helps authors write, publish, and sell high-quality books that fuel business growth, attract ideal clients, and boost authority. Known for her honest, strategic approach, Ally helps authors cut through the noise, avoid costly mistakes, and turn their books into real engines of visibility and results.

Want to learn more about Ally Machate's work at The Writer's Ally? Check out her website at https://www.thewritersally.com/

Connect with Ally through her LinkedIn at https://www.linkedin.com/in/allysonemachate