Kyle Willis, VP of Growth at BELAY Solutions

In this episode of the Think Factory Podcast, Kyle Willis, Vice President of Growth at Belay Solutions, discusses how the company helps busy business leaders through remote and fractional staffing solutions. Kyle explains Belay’s approach to matching businesses with carefully vetted executive assistants, marketing assistants, bookkeepers, payroll specialists, and fractional CFOs. He also shares how COVID accelerated the adoption of remote work and how AI is helping fractional employees increase efficiency and deliver more value to business leaders. Kyle also shares lessons from his experience working with startups, growing companies, and established organizations, including the importance of making strategic hiring decisions when resources are limited. He discusses why sales and marketing teams need to work as one ecosystem, how strong relationships are built through trust and providing value, and why leaders should embrace opportunities even when they do not feel fully prepared. Looking ahead, Kyle highlights the importance of balancing business growth with family and keeping relationships at the center of both professional and personal success.